宠物生理实验教学中增强学生实践能力和创新意识探讨

宠物生理实验教学是培养宠物专业学生实践动手能力和创新意识的重要教学环节。针对目前高职毕业生动手能力和创新意识很难满足社会需求的问题,本文就如何增加高职院校宠物专业生理学的实验教学,全面提高学生动手能力和创新意识进行了探讨,为高职院校宠物专业教学的进一步完善提供了一定的指导作用,并使其毕业后更能满足社会的需求。     

艺术类视觉传达方向实践教学改革探索

从艺术类视觉传达专业教育特点和实际出发,主张面向市场,面向未来,将创造性思维训练贯穿于设计教学的全过程,提倡在实践教学中力求务实性、注重创新性、把握延展性、探索交叉性。本文在实践教学改革探索上侧重:艺术类视觉传达方向实践教学性质、教学模式、实践基地建设等几个方面不断探索,力争课堂教学与社会需求结合,与公司模式结合,创造有特色的实践教学模式,惟其在实践中整合才能发展,惟其创新才会突破,培养出复合性的实用艺术人才。     

农民工的城市归属感与定居决策

本文利用2008年珠三角九城市农民工调查数据,对农民工城市定居决策的影响因素进行了实证分析。结果发现,农民工的城市归属感是其定居决策的关键影响因素。农民工的归属感与工资收入、家庭教育、居住条件等显著正相关,与打工时间、年龄、收入缺口、是否存在劳动者权益侵犯等显著负相关。而农民工是否购买保险、是否加入工会、是否接受职业培训等不会显著影响农民工的城市归属感及定居决策。这说明我国的医疗养老保险制度、工会制度、职业培训政策等并未切实保护农民工的利益,需要进行相应的改革。     

一种基于数据挖掘的面条品质综合评价方法

为了准确评价面条品质,文章以46种不同品牌的市售面条为材料,通过实验采集面条样本的力学性能数据和其他属性数据,对构建的数据集进行主成分分析,并借助其结果进行聚类分析,样本最终被划分成5个类,对面条样本进行感官评价。参考感官评价的指标再对每一个簇中的样本进行评价,描述出每个簇中面条样本的品质特性。该方法融合了多种数据分析和评价方法,既具备数据分析的客观性,又不失主观评价的优势。     

巴蜀文化元素视觉符号系统的构建研究

着力于巴蜀文化的显性（物质）层面,筛选出最能代表其特征的文化元素,分析其文化含义,抽绎其典型视觉符号,进而确定其形态、色彩、材质和风格等方面的特征,构建巴蜀文化元素的视觉传达符号系统,为当下四川土特产品包装设计的地域性表达提供可资借鉴的思路。     

Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement

The article describes the development, purification, and validation of a reliable self-report scale designed to measure the Desire for Visual Aesthetics (DVA) in the store environment. There is limited literature on the subject and a measurement scale has eluded both academicians and practitioners that could help measure the need for aesthetics in the retailing environment and help marketers decide on the level and type of aesthetics for the different segments in the target market/s and also the different type of retail stores. We used 3 focus groups, 8 individual interviews, and 891 surveys to develop, purify, and validate the 9-item Likert type scale. We also provide evidence for dimensionality, reliability, and validity. The scale could be used by academicians and practitioners alike, and could replace single items to measure the concept.     

The contribution of native species to sense of place

The approach of promoting a destination through native resources is intriguing. This research attempted to assess the role of native species in contributing to the success of a destination through their contribution to sense of place. It illustrated the mechanisms and preconditions through which native species can contribute to the distinctiveness of a destination. This research has uncovered a number of factors explaining the potential of a native species to become a viable contributor to a destination's sense of place. In a nutshell, a prospective native species can potentially become a viable option with which a destination can build its sense of place and overall identity if that particular species has a strong biological foundation in the natural environment; if it has been embraced or endeared by residents through social and historical processes; and if there are ample opportunities for tourists to experience and interact with it, through which endearment among tourists and a strong sense of place can be built. The Provençal cicada was used as an illustrative case. The adoption of the cicada by Bouches-du-Rhône tourism as a regional symbol and for use in its communications reinforces the cicada's contribution to the destination's identity and sense of place.     

谈服装品牌中的视觉营销策略研究

一直以来,视觉营销仅仅被作为市场营销层面上一部分销售技术的总和。而在品牌竞争日趋激烈的今天,顾客的注意力就是企业的效益。视觉营销不再只被作为一种实用的技巧,而是被看作一项重要的营销策略、一个完整的系统工程,贯穿品牌整个运作过程的始终。视觉营销策略作为企业有效竞争力,已经成为服装品牌企业在新竞争环境下的新的营销战略思想。     

论电视艺术中的光线与造型

光线是电视艺术的基础,没有了光线也就没有了电视艺术。在电视艺术创作中只有充分认识光线的性质,了解直射光、散射光、顺光、侧光和逆光带来的不同视觉效果,才能充分发挥光线在表现时空、刻画人物、强化环境气氛中的造型作用,为电视艺术创作服务。     

Community participation in outdoor recreation and the development of Millennium Greens in England

A growth in community participation (CP) in outdoor recreation provision and maintenance emerged from the post-war voluntary movement but from the 1970s, discrete initiatives were spawned in the context of management experiments, threats to urban open space from development, the enhancement of forestry recreation opportunities and European funding to remoter rural areas. A shift in the style of government from an executive to an enabling role in the 1980s and 1990s has formalized CP in public policy. This has been exploited in CP for the rights of way system and in the provision of new recreation areas: Millennium Greens. An assessment of some of the characteristics of CP in Millennium Greens is provided in relation to motivations for their development, the support of the community, the social characteristics of those affected, their spatial distribution and raised expectations where schemes have been unsuccessful. It is concluded that some executive state controls over such schemes are necessary to ensure their effective operation but this too can be enhanced by involving communities in policy formulation as well as in development and implementation. There is some evidence to suggest that governmental enabling policies benefit those who are already most enabled relative to the more marginal sectors of society and this issue merits further research.